I have been writing for a while about the trend of advisors moving away from stand-alone investment advice and more towards a household-level, holistic approach to managing client wealth. Of course, the right tools must be available to them for this approach to work and they must be able to scale with their business. (see Why Don’t Advisors Have Tools to Provide Holistic Advice?)
Orion Advisor Services, LLC (“Orion”), a provider of wealth management solutions for the financial advisor market, recently announced a partnership with Advisor Software, Inc. (“ASI”) to integrate the two companies’ software applications. Specifically, they are integrating the Orion Connect advisory platform with ASI’s goalgami Pro financial planning software.
Wanting to learn more about this partnership, I was able to arrange a call with the CEO of Orion, Eric Clarke. Orion is the nation’s largest privately held portfolio accounting service bureau and has recently made a string of technology-related announcements including replacing their in-house rebalancing software with Total Rebalance Expert. Continue reading