From an article published on March 22, 2012 by Tom Stabile
Merrill Lynch has shaped a rolling development strategy to consistently upgrade functionality on mobile devices for its advisors and wealth management clients – an approach that eventually should lead to the ability to construct portfolios and execute trades on tablet computers.
The focus on keeping an active and evolving pipeline of new tools has already led to a wave of features that came online in the past year, most of them in response to advisor demand, says Grande Bucca, managing director for business infrastructure and controls for the wirehouse. Some of the new features for smartphones or tablet computers, such as the iPad, include access to e-mail, research content, client financial data and performance reporting tools.
“We still think we’re at the very beginning here,” Bucca says. “Our people essentially want to be on the [main] platform itself. The tablet especially gives us more real estate and enables us to deliver more tools to the advisor.”